Message from the leaders

Message from the President

Evolving Business for a New Era

Image of Kazumasa Hara, President
President Kazumasa Hara

The evolution of digital technology not only satisfies existing needs to a higher degree, but also serves as a source of ideas that give birth to completely new needs and changes the business models of companies. New markets will be born, and as a result, lifestyles and society will change dramatically.

For example, in the automotive industry, on the eve of the realization of automated driving using IoT and AI, the measurement and analysis of vehicle data using high-speed and stable cloud services and the provision of sharing services using smartphone applications are becoming a reality. Efforts using digital technology are flourishing.

Against this backdrop, the business model of all industries has recently changed from "manufacturing and selling" to "providing as a service." Due to changes in consumer purchasing activities, industries that were previously unrelated to IT will now be digitally connected. We are going through an era of unprecedented change.

What can Macnica,Inc. do to connect companies with the development of such a society?
It is to be the first to come into contact with innovative digital technology and become familiar with it. We connect necessary technologies according to customer needs and provide them speedily. It is to accompany our customers as a “road guide” to transformation through the use of digital technology.

Since its founding, Macnica,Inc. has provided unique added value to the latest technologies and products around the world, supporting manufacturing in Japan and overseas. We created the new concept of being the first "technical trading company" in Japan, and have grown as a "demand creation type company" that can unearth and propose latent customer demand.

The important foundations for Macnica,Inc. to grow and provide value to customers are our unique corporate culture and the passion of our employees, in addition to our ability to make advanced technical proposals. Macnica,Inc. encourages bold challenges without being bound by the past, and has an open and flat venture spirit in which each individual plays a leading role and steers the business. It is precisely because we are at a turning point in the times that our venture spirit comes to life.

Digital technology will change the customer experience itself. The highly convenient technology of data business and AI will create services that provide a UX (user experience) that overturns common sense, and the scenario that enriches society is becoming a reality. Macnica,Inc. will also go beyond the framework of products such as electronic products, network equipment, and networks that it has provided so far, and will expand its scope to include the end users to whom the services are ultimately provided. In addition, we will put even more effort into proposing "things (services)" based on the premise of solving problems and creating ideal service models in expanding our customers' businesses and strengthening their brands. increase.

The innovation of digital technology also has the potential to solve social issues. To become a Service & Solution Company that connects people, technology, and experience, provides services, and solves the challenges of sustainable global growth. That is Macnica,Inc. 's vision of the future.

Macnica,Inc. will open up a new future together with our customers by believing in the possibilities of the future, continuing to take on challenges, and accompanying our customers as their guides.

Image of Kazumasa Hara, President
President Kazumasa Hara

Vice President Message

Change Your Perspective, Change Your Approach.

Images of Co-CEO Akinobu Miyoshi
Co-CEO Akinobu Miyoshi

Macnica,Inc. is currently undertaking a number of initiatives to transform its business in line with changes in the environment.

Expansion of Business Portfolio

In addition to the distribution area centered on semiconductors and networks, we have expanded our business portfolio to respond to rapidly increasing needs such as AI, IoT, automated driving solutions, and industrial robots. We are building a foundation that connects diverse technologies, responds quickly to pressing issues, and provides added value to the service itself.

Proposing Solutions with an Emphasis on End-User Experience

For example, in a project to build a trading system that requires high reliability and high speed, such as a stock exchange, it has been common to select the semiconductors necessary for high-quality servers and deliver them to server manufacturers. It was the role of a trading company. However, in recent years, it has become essential to work together with customers to consider the services they want to realize and their problems, and to jointly develop software with high added value. Therefore, we are currently focusing on business at the level close to the end user.

In order to achieve a good user experience, touch a place close to the end user and stand in the user's line of sight. Macnica,Inc. is currently strengthening its "solution services" by assembling businesses based on "what is the problem" and "what should be done to solve it". From the standpoint of project management, rather than just things, we will connect technology and intelligence to create new ideas and promote business development that focuses on solving customer problems and end-user happiness.

Further Strengthening of Global Strategy

In the overseas business, we will further focus and accelerate the expansion of bases through M&A.

Even if it is overseas, the needs for technology are different because the society and the culture surrounding it are different for each region. For example, the demand for semiconductors themselves is relatively large in Asian countries, where high economic growth continued, while in Europe and the United States, with the spread of 4K and 8K video quality, vertically integrated technology that enables advanced image processing. Suggestions are requested. Macnica,Inc. will carry out marketing activities tailored to the characteristics of each region and promote businesses that provide high levels of customer satisfaction immediately after entering the market, thereby solidifying its position.

In terms of technology development, we have set up numerous development bases around the world, leading to an increase in the number of engineers dispatched from Japan. I'm going to take it in.

In addition to these, we are promoting a number of strategic measures at the same time, but in order to focus on solving the problems of companies aiming for digital transformation, we will place greater emphasis on marketing and leverage the value that Macnica,Inc. has cultivated. The bottom line is common.
By expanding its business domain beyond distribution to include solutions and services, Macnica,Inc. will continue to provide even more unique value, so please look forward to it.

Images of Co-CEO Akinobu Miyoshi
Co-CEO Akinobu Miyoshi

Macnica Company Information

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