The technology that supports our lives continues to evolve remarkably every day. As a result, our daily lives are getting richer.
The broadcasting-centered world of media and entertainment (M&E) is no exception and is currently undergoing major evolution. In this article, titled "The Frontline of IP Video Transmission," we will explain the technologies in the broadcasting industry, which continues to innovate, in a total of three episodes. In the first episode, we will talk about the first wave, "IP broadcasting," and what lies ahead.
[The forefront of IP video transmission]
Episode 1 Evolution of technology in the broadcasting industry
Broadcast IP
In recent years, the entertainment industry has expanded from traditional media such as television and radio to new media such as Internet streaming. Behind this is the spread of broadband environments that even end users like us can benefit from, thanks to the remarkable development of Internet technology in recent years. One of the core technologies used to realize this Internet environment is Ethernet/IP technology.
On the other hand, what kind of technology is used in the broadcasting industry, which is centered on television? For example, Internet technology based on IP technology is of course used in services such as the delivery of missed videos from broadcasters, which has become commonplace these days. IP network-based network/storage technology is also used in the editing process of recorded VTRs.
However, in the program production sites (studios, subs, etc.) that are essential for television broadcasting, the current situation is that the old technology using coaxial cables called SDI (Serial Digital Interface) is still being used. Indeed, SDI technology has been used for many years, and it is easy for broadcast engineers to use in various aspects such as stability, ease of use, and know-how. However, when it became necessary to handle ultra-high definition video such as 4K/8K, the limitations of the previous SDI technology became apparent. Ethernet/IP technology has attracted attention as a way to solve these limitations.
Road to IP
It's been a long time since the movement to replace SDI technology with IP started, but at first, I got the impression that there were only messages about the merits of IP, and that they weren't fruitful. In particular,
・Since Ethernet is a technology with remarkable speed improvements, 4K/8K bandwidth can be easily secured.
・Because it can be easily converted to light, it can easily be used for long distances.
・汎用ネットワーク機器を使用できるので、導入コスト削減になる
・Production, editing, and distribution can be configured seamlessly on an IP network.
Such is the content. I'm not saying that these are all wrong, but the reality that we faced after that was that they weren't necessarily all good, but they were also difficult to convert to IP.
Macnica 's NVIDIA team entered the broadcasting industry around 2017, and it was around this time that we were facing exactly these kinds of challenges. It was also around this time that broadcasters, broadcasting equipment manufacturers, network equipment manufacturers and agencies aiming to move broadcasting to IP gathered together, and IP verification and demonstrations began to erupt in various places. Macnica also brought NVIDIA's ultra-high-speed Ethernet switch products and participated in many verification meetings, large and small. In this way, we accumulated a variety of know-how from the knowledge and verification results brought by each player, and overcame the barrier of "the difficulty of IP transition."
Beyond IP
Overcoming these hardships, even though it is not yet completely IP-based, the number of broadcasting station facilities using IP is increasing both in Japan and overseas, and IP-based systems are always being considered when upgrading facilities. It has evolved into a mature one to the level that goes up to the foundation.
After advancing one stage, the next thing is not just to simply switch from SDI to IP, but to enjoy more of the benefits of IP. Partly due to the impact of COVID-19, remote production/remote operations with minimal staffing is one example. I think these are the operation modes that are the easiest to enjoy the merits of systems based on IP/Internet technology and the easiest to put into practice.
Furthermore, as a vision for the future, we are beginning to see the point of moving broadcasting equipment to the cloud. One of the key technologies to realize this is the softwareization of broadcasting equipment. Up until now, broadcasting equipment has been dedicated equipment developed by equipment manufacturers. What is currently spreading little by little along with the shift to IP is "broadcasting equipment that implements functions with software on general-purpose server equipment."
NVIDIA not only offers high-speed Ethernet switch products, but also ultra-high-speed NIC (Network Interface Card) and SDK solutions to realize broadcasting equipment on servers. In the next article, we will introduce a solution called Rivermax.
Please take a look next time
Author profile
Macnica CLAVIS Company
Hiroshi Funaki
Biography:
After working on communications equipment development at a certain domestic manufacturer, he joined Macnica. After supporting semiconductors for communications equipment, he was in charge of NVIDIA products. In recent years, he has been involved in promotion and support, mainly for the broadcasting industry.