Measures to prevent abandoned carts and fraudulent payments: A thorough explanation of the advantages and disadvantages of EMV 3D Secure
Countermeasures against fraudulent payments are essential for the growth of e-commerce businesses. One countermeasure against fraudulent payments is "EMV 3D Secure," which is a system for authenticating card users and determining the risk of fraudulent use. However, EMV 3D Secure increases the payment flow, which increases the risk of cart abandonment, and it does not prevent fraudulent use 100%. In this session, we will look at the latest fraudulent use on e-commerce sites, summarize the advantages and disadvantages of EMV 3D Secure, and introduce "Sift," a countermeasure solution against fraudulent use that does not affect cart abandonment.