Annual EventProduct Experience
Summit Tokyo 2021
Held on 11/4 (Thursday)

?Fujimoto HD Co., Ltd. CMO, Hiyora Lab representative and other top marketers will take the stage to explore hints for future digital sales and marketing transformation.

[October 19, 2021]

Contentserv, Inc., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Board Director Nobuaki Watanabe) will hold the annual event “Product Experience Summit Tokyo 2020” on October 29 (Thursday) in a live distribution format with the theme of Designing the Future Together. I will.

Contentserv, Inc., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Board Director Nobuaki Watanabe), a leading provider of product information management (PIM) and related solutions, is developing DX strategies, digital sales, and marketing in which digital contact with customers will become mainstream. The event “Product Experience Summit Tokyo 2021” will be held on November 4th (Thursday) to explore hints for transformation.

At this event, with the theme of "Let's move forward together to a new future", Mr. Tatsunosuke Kubota, Executive Officer and CMO of Fujimoto HD Co., Ltd., who is familiar with the Pip Group, and the marketing strategies of ANA, Adidas, Amazon, Groupon, MetLife Life, etc. Yuichi Terada, who has been involved in the event, and Yuta Takahashi, Board Director of D-Sports (former Jeff Chiba GM), are scheduled to be on stage.

■ Holding message
The Product Experience Summit invites business leaders, client companies, and partners active in various fields to provide practical examples of DX strategy, customer experience improvement, global marketing, brand enhancement, and EC enhancement. Annual conference hosted by Contentserv, a leading provider of management (PIM).

After the corona misfortune, we are moving forward to a new future. Amid calls for new lifestyles and the realization of a recycling-oriented society and economy, the messages sent by companies are also undergoing major changes. The most important phase is to quickly understand customer needs and technology trends in the digital world and apply them to business strategies.
With the slogan "Let's move forward together into a new future", this event will consider future DX strategies, digital sales, and marketing transformation, where digital contact with customers will become the mainstream.

In the keynote and special lectures, Mr. Tatsunosuke Kubota, Executive Officer and CMO of Fujimoto HD Co., Ltd., who is familiar with the Pip Group, gave a speech on "Pip's Consumer-Oriented Marketing," and Tappei Asanuma, Board Director and CFO of Onsite Co., Ltd., gave a speech on "Personalization." and the future of user experience”, “Reviving Japan: What Japanese companies need to succeed in DX” by Yuichi Terada, founder and representative of Hiyora Lab, and “In the sports business” by Yuta Takahashi, Board Director of D-Sports I am planning to give a talk on Customer Experience.

In addition, we will deliver a panel discussion on the theme of "DX strategy centered on CX and optimization of commerce business" by Hiroki Funai of Dentsu Digital, Taishi Takeuchi, Board Director of Genero, and Nobuaki Watanabe, CEO of Contentserv. In addition, Ms. Ai Aonuma, Representative Director of Kamakura Sustainability Research Institute, will give a special lecture on "Management that is ambidextrous in ESG management and customer experience." We will deliver a total of 13 sessions where you can get hints on DX strategy, sales and marketing DX, such as cutting-edge technology solutions such as AI for realization, and how to proceed with agile DX projects that produce the fastest results.

■Overview
Date: November 4, 2020 (Thursday) 09:00 – 17:00
Venue x online simultaneous event (Venue: Hibiya International Building Conference Square)
Participation fee: Free (pre-registration required)
Participants: Management strategy, marketing, DX, IT departments, those who want to know the latest trends in PIM utilization in business
Organizer: Contentserv, Inc.

Registration: This event has ended. Some sessions are available on our YouTube channel. Please subscribe to the channel and watch. https://www.youtube.com/channel/UCgdotGw8ZVNPHvR3JRB7HRg

■ Speakers and lecture content
[Keynote speech] Consumer-oriented marketing practiced by Pip
Executive Officer and CMO of Fujimoto HD Co., Ltd. Board Director of Pip Co., Ltd. General Manager of Product Development Division
Mr. Tatsunosuke Kubota

[Keynote Speech] The Future of Personalization and User Experience
Board Director and CFO of Onsite Co., Ltd.
Mr. Tappei Asanuma

Other notable speakers are listed below.
“Revive Japan: What Japanese Companies Need to Succeed in DX”
Mr. Yuichi Terada, founder and CEO of Hiyora Lab

"Creating Customer Experiences in the Sports Business"
Mr. Yuta Takahashi, Board Director of D-Sports Co., Ltd.

[Panel discussion] Corporate digitalization strategy centered on CX and optimization of commerce business
Dentsu Digital Inc.
Business Development Department Executive Solution Director  Mr. Hiroki Funai

Genero Co., Ltd. Representative Board Director  Mr. Taishi Takeuchi

Moderator: Nobuaki Watanabe, Representative Board Director of Contentserv, Inc.

<Presenters (in alphabetical order)>

• Acquia Japan LLC
• CI&T Co., Ltd.
• Dai Nippon Printing Co., Ltd.
• Dentsu Digital Inc.
• D-Sports Inc.
• Exa Co., Ltd.
• hiyora lab
• Fujimoto HD Co., Ltd.
• Genero Co., Ltd.
• Onsite Co., Ltd.
• Macnica

About Contentserv

Contentserv is a leading provider of product information management (PIM) solutions from Germany, headquartered in Switzerland. An omni-channel product information platform that provides optimized product content for every channel and creates a rich and emotional product experience through 22 locations around the world and an extensive partner ecosystem. We support the sustainable growth of companies and the improvement of brand value with an integrated platform for product information management (PIM), master data management (MDM), and marketing experience management (MXM). Contentserv is used in various departments such as sales, marketing, corporate planning, product development, and information systems in the retail and manufacturing industries.

For more information on solution services, please visit https://www.contentserv.com/. Contentserv's company profile can be found at https://www.contentserv.com/jp/about-us/.