Macnica (hereinafter referred to as "Macnica", headquartered in Yokohama, Kanagawa Prefecture, President: Kazumasa Hara, capital: 11,194 million yen), a total service and solution provider in semiconductors, networks, cybersecurity, and AI/IoT, is a 100% owned subsidiary of Macnica Networks Corp. (hereinafter referred to as Macnica networks). Headquarters: Yokohama City, Kanagawa Prefecture, President: Jun Ikeda) to ASKUL Corporation (hereinafter referred to as ASKUL Corporation, Headquarters: Koto-ku, Tokyo, President Akira Yoshioka), Macnica networks 's fully customized AI service "CrowdANALYTIX (CrowdANALYTIX)" for the purpose of automatically assigning high-precision categories to products.

When ASKUL Corporation deploys products procured from suppliers on its e-commerce site, it posts product information after assigning categories such as "Household Goods/Kitchen Goods" and "Hygiene/Medical Care/Nursing Care" to each product. increase. Since product registration is completed before sales can begin, speeding up product registration is important for business, and assigning categories plays a part in this. The basic categorization work is outsourced to an external BPO, and it is a very important process in the company's business, which handles millions of products annually.

In particular, in the categorization work for ASKUL, a mail-order service for businesses that handles a large number of essential items for various industries, BPO operations that require speeding up and specialization in product registration operations that can withstand future increases in the number of products. Business continuity risk due to personalization was an issue. Therefore, with the aim of speeding up business processes and reducing risk by eliminating work that depends on individual skills, we introduced an automatic category assignment service using CrowdANALYTIX.

The system is currently in full operation, and the effects of its introduction have already led to a significant improvement in the speed of product registration, a reduction in costs by halving the number of BPO requests, and a reduction in the risk of relying on individual skills.

The number of products that are automatically assigned categories and posted on the site has already reached a level of about 70% of the total, and we will continue to improve the automatic assignment rate through continuous improvement of accuracy. The key points in the examination and the decisive factors for the selection are as follows.

(1) Support for in-house categories and accuracy that can withstand operation
While dealing with many specialized products whose category is difficult to distinguish at first glance, is it possible to automatically assign to more than thousands of own categories?

"Determinant of selection"
・Create a fully customized AI model that corresponds to your company's category structure
・Sufficiently achieved numerical values in POC for KPI in terms of accuracy such as whether it can withstand practical operation
・Confirm that tuning can be continued for newly registered products in the future

(2) Support for continuous accuracy improvement
Is it possible to receive continuous support for maintaining and improving accuracy, rather than just creating a highly accurate AI model once?

"Decision factor for selection"
・Continuous model tuning to improve accuracy and after-sales support available
・ Macnica will act as a bridge between CrowdANALYTIX, an Indian company with advanced technical capabilities, and ASKUL Corporation to smoothly advance the project by understanding the issues, explaining the situation, and taking action to improve the project.
・He was a partner who helped us understand our company's unique challenges and worked with us toward the goals we set.

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URL: https://www.macnica.net/crowdanalytix/case_01.html/

◆Contact information regarding services
Macnica Networks Corp. CrowdANALYTIX
URL: https://www.macnica.net/crowdanalytix/index.html/

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