The range of AI utilization will expand as AI and humans run side by side

In 2015, when deep learning technology took a step forward, attention and expectations for artificial intelligence rapidly increased.
Macnica has launched its own artificial intelligence brand `` macnica.ai'' and is promoting IT transformation by creating points of contact with artificial intelligence researchers and companies not only in Japan but also overseas.

At "AI /Artificial Intelligence EXPO 2022 Spring," Macnica gave a joint lecture with Uri Antman, CEO of InnerEye, an Israeli company with which they have a partner agreement including sales agency. In the first half, Mr. Uri introduced his company and its technology, and in the second half, Macnica 's Kusunoki talked about solutions using AI technology.

InnerEye is an Israeli braintech company founded in 2016 by Mr. Uri and two artificial intelligence researchers.

“AI has potential. However, it cannot be said with certainty that it is currently being adopted by various companies. Why is that?
AI cannot make mistakes. People make mistakes and can accept them. In order to adopt AI, we have to guarantee 100% no mistakes.” (Mr. Uri)

On the other hand, Mr. Uri pointed to the data of the research agency and said, "50% of large companies show a shift to AI introduction." However, looking at the actual market and the field, he continues, "I think everyone has a weak sense that AI is being used in business."

(See "Artificial intelligence in EU enterprises,
https://ec.europa.eu/eurostat/web/products-eurostat-news/-/ddn-20210413-1”)

AI Recruitment has not accelerated in the world. On the other hand, according to research institutes, large companies 50% teeth" AI have the intention of hiring

"AI To be able to use AI need to run together. people and AI Because we are together, we can trust and trust each other. Human beings also receive someone's failure and learn and learn. AI They also learn from their failures.” (Mr. Uri)

Earlier Mr. Uri said, "AI Mistakes are unforgivable," he said. AI is born in the world as a base for learning.
compared to people AI The memory and computational power of human beings are enormous, but the senses that people have gained through history and learning AI are expected from the moment they are hired.
As a result, Mr. Uri warns that students will be evaluated as "disappointing" without being able to learn.

“Humans and AI will move forward together. In order to collaborate, humans will correct the decisions made by AI.
I believe that humans should be involved in the final process. We need a huge amount of data to make a decision, but just because we have a lot of data doesn't mean we can make the 'right' decision." (Mr. Uri)


Here, Mr. Uri explained ElectroEncephaloGraphy (EEG) and neuroscience. For example, could we try to access the brain's billions of nerve cells, called neurons, and train AI to learn sensory processing?


“InnerEye is conducting research on digitizing human sensory processing at Braintech.
This information is provided to the AI to learn what is happening in the brain when making decisions and judgments. I believe that we can fuse AI with human intelligence." (Mr. Uri)

Digitizing human senses expands the range of applications

Next, Kusunoki from Macnica took the stage.
Following Mr. Uri's lecture, he talked about what Macnica is doing using InnerEye 's technology. Macnica is focusing on semiconductor and Network business segment, and is researching new businesses such as autonomous driving technology.

2021 Year 7 on the moon macnica.ai "teeth" AI such as launching a brand as a point of contact between experts and technology related to AI Feeling the future, we are conducting various research and initiatives.

"Mr. Uri said EEG, by picking up what is happening in the human brain, AI Is it not possible to make them learn? Instead of the process of judgment, we pick up the brain waves, that is, the electrical signals of the brain when making a judgment, AI by learning AI will be able to make judgments as a craftsman.” (Kusunoki)


Here we introduce "inspection work in the development of automobile parts".
Measure the brain waves of unfamiliar workers and skilled workers, and extract the difference. The part corresponding to this difference can be said to be a so-called "individualized" field.
Digitalization of Experts' Awareness and Judgment AI by learning to AI can be operated by skilled workers.


"Imagine. 'How to convey this work in writing?' I think everyone experiences it in their daily work.
AI The idea is to make it possible for skilled workers, craftsmen, and experts to work by learning brain wave movements and judgment patterns, rather than telling them in writing or verbally.” (Kusunoki)


This technique has a wide range of applications.
For example, airport security checks AI can be entrusted to Kusunoki continues, "It's actually being used at airports overseas."
In addition, it can be applied to work that requires craftsmen and experts, such as medical care, distribution, and manufacturing.


"This technology can be applied to, for example, 'aptitude tests' and personnel affairs. By measuring brain waves and concentration in tests, it may be possible to discover interests that even the person himself is not aware of. (Kusunoki)


By measuring and analyzing brain waves, it is possible to digitize "feelings" that only the person himself can understand, such as "riding comfort" in a car.
Kusunoki said that the impressions that have been picked up by looking at the answers to the questionnaires can be relied on to think about the next move based on the fact that the brain and body have actually moved.


* Brain activity begins before you are conscious! ? Human unconscious When action the relationship of here explained in the article!

“With the cooperation of high school students, we measured the brain movements of new stationery and how they felt when they saw it.
By doing this, you can grasp the feeling and emotion of "emo". Satisfaction, which has been perceived from conventional questionnaires, is grasped from brain waves. Such neuromarketing is also attracting attention.” (Kusunoki)


* This article explains how to assess customer preferences in neuromarketing!


"coe365" was developed in collaboration with PLUS Corporation by feeding back the realizations obtained from electroencephalogram measurement to stationery.
A unique point is that you can write a QR code on stationery with different colors and illustrations, and listen to "emo sounds" that match each scene.

Finally, "We provide sounds that are linked to your favorite illustrations and colors and that you find pleasant.
"We are providing this service at Macnica booth, and you can also experience brainwave measurement, so please come along," he said, concluding his lecture.

A technology that has been described by those who have experienced it as "IT that makes you feel the future"

At Macnica 's event booth, we prepared demonstrations of the ``digitization of craftsmanship'' and ``digitization of emotions and sensations'' using ``electroencephalogram measurement'' that Mr. Uri and Kusunoki talked about.

For example, when images of lemons are displayed one after another on the screen, you can say, ``When you see rotten lemons, count them in your head.''
In addition to measuring brain waves when humans "notice" and comparing them with the actual numbers, we also measured changes in brain waves when shown images that move emotions, such as images of cute animals or the silhouette of a man holding a knife. such as identifying

"When we showed the person who tried it out a video of a screw and told them, 'We're going to show you a boring video,' we detected the emotion, 'It's fun.'
When I talked to him, I found out that he enjoys tinkering with machines as a hobby, and that seeing the screws made him feel happy.
Because it can see the differences in perception between different people, I think it has a wide range of applications." (Macnica booth)

The most attention-grabbing exhibit was "Brain wave movements while driving," which used a driving simulator.
How does the human brain react when you are concentrating on driving, when your smartphone rings, etc.? How can the car and autonomous driving compensate for this reaction to avoid accidents?

"We provide these as solutions, but sometimes we realize after being approached that we can make use of them in that field. If you are interested, please contact Macnica." Macnica booth)


The three-day "AI /Artificial Intelligence EXPO 2022 Spring" ended with great success, with more visitors and participants than expected.
We have received warm comments from those who have experienced brain wave measurement, such as `` IT technology that gives you a sense of the future.' Macnica will continue to conduct research, development, and provision in order to expand the possibilities of IT.

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