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[On-Demand Seminar] I see Braintech “What is marketing in the first Braintech?”
What is marketing at the 1st “I see Braintech” held on March 15, 2023? ” Webinar
Free on-demand delivery.
Can conventional surveys really read the feelings of customers?
Have you ever wondered?
Braintech x Marketing = Neuromarketing
Intended to explain consumer preferences, motivations, and what drives the final purchase decision
A marketing research method that measures physiological and neurological signals such as eye gaze and brain waves.
At this webinar,
So far, we have already supported product development with emotion analysis using electroencephalogram measurement for food manufacturers and consumer goods manufacturers.
Mr. Kikuchi, CEO of SandBox Co., Ltd., was welcomed as a guest.
What exactly is neuromarketing and product development?
How can EEG information be used for marketing?
I dug deep into the place!
Those who feel that conventional product development and marketing are not enough
For those who missed the seminar on the day
Please listen to it at your convenient time!
What is [I see Brain Tech]?
We are introducing useful content that explains the topic of Braintech / Brain Science x AI in an easy-to-understand manner.
We hope that it will serve as a hint for realizing the future concept of business using brain waves.
Recommended for people like this!
・People who feel that conventional product development and marketing are not enough
・ Those who want to incorporate biometric information into marketing methods
・ Those who missed the seminar on the day
Schedule/Application
| schedule | time | venue | Capacity | Application |
|---|---|---|---|---|
| - |
|
オンデマンド配信 |
|
Accepting
|
agenda
| time | content |
|---|---|
| 0-10 minutes |
Greetings/guest introduction Introducing SandBox |
| 10 minutes - 35 minutes |
Symposium How do you actually do marketing and product development using brain waves? |
| 35 minutes-50 minutes |
Symposium What is SandBox's vision for the future? |
| 50-60 minutes |
Q&A We will answer all your questions! |
Instructor/Instructor Profile
Akihito Kikuchi
SandBox Co., Ltd.
Board Director
Born in 1994. Former professional gamer.
Predict and improve performance from own biometric information and achieve participation in the world competition. In the process, his own parameters are quantified, and he is attracted to the state where the gap between ideal and reality is clear, and discovers the possibility of business.
Keiji Murata
Macnica
BRIAN AI Innovation Lab. Consultant
After working in various semiconductor sales, became responsible for new business in 2016.
Responsible for launching IoT solutions, data visualization businesses, and developing new manufacturers.
Currently in charge of the Braitech business and engaged in support for social implementation of innovative technology.
Takahiro Kusunoki
Macnica
BRAIN AI Innovation Lab. Principal
Joined Macnica after gaining experience in ASIC hardware development. Entered the world of AI by supporting GPU-related products. Launched Macnica first data scientist team and became principal of AI Research & Innovation Hub (ARIH). In July 2021, the company established the Brain AI Innovation Lab (BRAIL) and is conducting activities to accelerate the social implementation of AI.
Organized and operated
Macnica
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