
My seed is an attitude of not running away
New graduate hire
Field sales (cross-business)
Sales Headquarters
East Japan Sales Division 1, Sales Division 2
Yoshida, who handles a wide range of products from semiconductors to security, was initially unsure whether he would be able to thrive at the company. However, he is now praised for his "improvement beyond recognition," and the reason behind this is his "never give up" attitude, even when difficulties arise.
Q1: What is your current job and what is rewarding about it?
Supporting the "norm"
Work that creates the future
Since joining the company, I have consistently been involved in the semiconductor business, but since 2022 I have also been involved in the security and Network business segment in a concurrent role, working hard to expand the business.
The Sales Headquarters where I work is a department that can propose almost all of the products handled by Macnica, and is characterized by its ability to meet a wide range of customer requests. Within the company, I am a sales position called a field sales (FS), which is responsible for customer relations. My main mission is to accurately understand the products of our suppliers and make proposals that best meet the needs of the customers I work with.
We work with a wide range of clients, from home appliances and medical devices to network and infrastructure-related equipment, and the semiconductors we provide are deeply rooted in people's lives. It is very rewarding to be involved in work that supports these "commonplace" things. We sometimes receive requests for product proposals for the development of equipment that will "create the future," looking several years into the future. One of the joys of this job is being able to help create things that don't yet exist.

Field sales also sometimes have to deal with problems on their own. In particular, in recent years, tight supply and demand for semiconductors has led to frequent delivery issues, price hikes, and sudden production suspensions by supplier manufacturers, and we are often forced to make strict demands on our customers. In order to gain their consent even in such situations, it is essential to build up a "bank of trust" by sincerely engaging with customers in our daily sales activities. While we cannot meet all of our customers' requests, we value continuing to respond sincerely and not simply being an "order taker."

Daily Schedule
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10:00
Customer negotiations (web or visit)
Proposal of our own products
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12:00
Lunch
Going to your favorite restaurant with team members
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14:00
Customer negotiations (web or visit)
Proposal of our own products
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17:00
Internal business
Confirmation of actions for tomorrow and beyond
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18:00
Returning Home
Dinner, personal time, work (varies depending on the situation)
Q2: An episode in which you grew
"Not running away" leads to trust from those around you
When I was a student, I had a vague desire to work for a trading company, and semiconductors were associated with cutting-edge technology. Coupled with the attractiveness of the employees I met during the interview, I thought it was cool and decided to join the company. However, just before joining, I was anxious, wondering if I would really be able to contribute. The seniors and peers I came into contact with were all excellent people, and I often felt inferior. Therefore, I remember arriving on my first day with the mindset of, "No matter which department I'm assigned to, I'll just give it my all."
Although I was prepared for this, the work continued to be harder than I had imagined from the start of my employment, and I faced a series of failures. I was able to become independent as a salesperson several months later than my peers and seniors, and I experienced many difficult times in the first few years. In my third year, during a presentation review, I even received the comment, "My presentation is not at the level of a third-year presentation." After that, I studied hard to study the content and methods of presentations, and at the next review, I was praised for having "grown." I believe that I am who I am today because I was able to overcome such difficult times.
Since then, I have always valued the attitude of "never running away." Problems such as product breakdowns and delivery delays are inevitable for us, who handle large-scale transactions. While these are generally undesirable situations, I have viewed problems as an opportunity to win the trust of our customers, and have responded sincerely without running away. By being close to our customers and doing my utmost to resolve them as quickly as possible, we have been able to deepen our relationship of trust, and by proactively responding to problems, I have become a trusted figure within the company. This attitude has led to people saying, "When it comes to Yoshida, we can overcome any problems that arise together."
I used to be a dropout, but recently people around me have told me that I have grown so much since my younger days. I will continue to work honestly and without hesitation so that people will think, "Yoshida is the man for field sales."

MY VISIONFuture goals and aspirations
Macnica is currently undergoing a period of transformation. Until now, we have expanded and grown our business through a business model of purchasing and selling products as a specialized semiconductor trading company. We have added value through technical support and logistics management, but to achieve further growth, we need to build a business model that creates new added value. I want to be a leader in this transformation.
From being just a "supplier" to being a "true business partner." By building a business scheme that can contribute not only to the equipment development stage, but also to the planning and sales phases, we should be able to provide unprecedented value to our customers. To get closer to this ideal, I myself have begun a new challenge by transferring from sales to the consulting department.
Macnica has a strong culture of encouraging new challenges. As a "first penguin" within this Macnica, I want to proactively tackle things that no one has tried before. I want to be an essential part of Macnica 's growth into Services & Solutions provider by taking the lead and creating new businesses with customers, not just in semiconductors.
