Splunk

Splunk

web analytics

Analysis of web access,
Discover new customer requirements and achieve website KPIs!
Splunk, a machine data analysis platform starting from logs

A machine data analysis platform in the web marketing/digital marketing field that supports businesses by providing optimal value to customers through web access analysis, behavior analysis, and user interest trend analysis using sales trends and social data. Introducing the use of Splunk.

Are you having trouble with these web analytics problems?

  • I want to visualize the users who visit the web
  • I want to grasp the access status and sales of my company's website, such as an EC site, in real time.
  • I want to understand user trends by linking with social data
  • Feeling the limits of human-wave tactics for web access log analysis
  • Web access survey/analysis methods are dependent on the individual
Arrow: vertical

It can be solved by introducing Splunk

Splunk enables you to:

  • Ingest public social data into Splunk for flexible analysis
  • Understand sales rankings, bounce rate, and more with customizable dashboards
  • Narrowing, graphing, and reporting by flexible analysis conditions, such as for each product, each user, and time period
  • Real-time extraction of necessary information

Data that can be used in the marketing scene

Visualization of business situation based on machine data
Visualization of business situation based on machine data
  • Which products are popular in which regions?
  • Which product are customers leaving in cart?
  • From what device and how did you access it?
  • How do you improve the customer experience?

Example ①: Utilization of social data

Utilization of social data

Example ②: Website access analysis

Website access analysis

Inquiry/Document request

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