5 major security issues for marketing technology SaaS
Software-as-a-Service (SaaS) applications are driving effective marketing operations today. Corporate marketing departments, agencies, freelancers, and subject matter experts can seamlessly collaborate on campaigns and other marketing activities through marketing applications such as Salesforce, HubSpot, Outreach, Asana, Monday, and Box. We are expanding.
These applications are the digital command center for marketing professionals. It is the foundation of go-to-market strategies that are essential for marketing, and is often linked to real-time payment systems that allow large budget executions. On the other hand, there are many applications, owners, setting items for each application, users, mutually linked applications, etc., making it difficult to ensure security. This article covers the main use cases for SaaS marketing applications, such as external users, public links that are also integrated with multiple applications and credit cards, and how to ensure the security and integrity of data stored within marketing applications. Think about what you should do.
1. External User
If an agency or freelancer needs to access sensitive reports or data in order to perform their job, a company's marketing department can grant them administrative privileges or high-level access privileges. often. However, managing these external users can be a daunting task. Activities performed by such users with privileges must be carefully monitored and kept to the minimum level necessary. Furthermore, when an agency employee leaves the company, it is often not immediately reported to the client company. During that time, the departed employee will continue to have access at his or her previous job.
2. Public link
Working with an agency typically requires sharing files, project management boards, and folders with various team members. Having a single public link for all users seems like a good idea because it reduces the amount of work that administrators have to do each time a new user joins the project.
However, since public links can be used by anyone, this approach could lead to sensitive information assets accidentally falling into the hands of a former agency employee or an unintended user.
3. Linking credit card information
Marketing budgets are often large and sensitive financial pieces of information. This budget is often managed by external agencies, which can lead to malicious activities such as unauthorized data access and negative campaigns if security measures are not taken. Organizations should tightly control their access settings with identity threat detection and response (ITDR) capabilities that send alerts when anomalous user behavior is detected.
4. Highly sensitive data
Prospect and customer data is important to a company's marketing department. These are stored and analyzed in SaaS databases such as customer relationship management (CRM) systems, marketing automation tools, and sales development representative (SDR) support tools.
Protecting this sensitive data is critical and requires not only strict access controls and multi-factor authentication (MFA), but also mechanisms to constantly monitor the behavior of internal users.
5. Cooperative application
Corporate marketing departments rely on a wide variety of applications to perform their daily tasks, from calendar applications to videoconferencing plug-ins, design tools, project management tools, and advertising optimization applications. Individual applications that access corporate data require varying levels of privileges, and some forms of access can be deeply invasive. Therefore, there is a need to visualize usage and quantify the risks these applications pose.
Protect your marketing applications with SaaS configuration auditing products
SaaS applications are very important for working productively and efficiently. The risk of data loss or breach is an issue that concerns the entire company, but is of particular concern to the marketing department, which is ultimately responsible for maintaining the company's brand. If your company's reputation suffers as a result of your marketing tech solution, the impact can be devastating.
SaaS Security Posture Management (SSPM) products enable security departments to work with marketing departments to ensure the security of these applications. SSPM is a solution that monitors and manages internal and external users and enforces strict access controls across the SaaS stack to securely protect sensitive data. With the right SSPM product, you can ensure that everyone involved in marketing remains as efficient and productive as ever without disrupting your workflow.
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