Macnica and Flect collaborate to provide one-stop support from assessment to customer ID and data integration and visualization

Macnica (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director and President: Kazumasa Hara; hereinafter Macnica) and Flect, Inc. (Headquarters: Minato Ward, Tokyo; Board Director: Kurokawa Koji; hereinafter "Flect") announced today that they have collaborated to develop and begin offering a "customer data utilization solution" that will improve CX (customer experience). This will provide one-stop support, from sorting out issues in utilizing customer data to implementing customer IDs and data integration and visualization.

■Challenges in utilizing customer data
In recent years, customer behavior has become more diverse due to the spread of smartphones and technology. In response to these diversifying needs, many companies are striving to improve their CX (customer experience) and differentiate themselves from their competitors. One method that is gaining attention is "utilizing customer data." If data analysis can be used to identify customer characteristics and provide services tailored to each customer, this can be a measure that leads to business expansion.
However, even when trying to actually utilize data, many companies are unable to integrate or analyze customer data due to reasons such as the data format and storage locations being dispersed for each service provided, and the IDs that identify users being scattered and unable to link correct customer data. To solve this, it is necessary to understand the status of each system and business and consider how to proceed toward data integration and utilization, and only a limited number of companies can achieve this on their own.

Customer Data Utilization Solution" to improve CX (Customer Experience)
The "Customer Data Utilization Solution" is a service that integrates customer IDs and customer data, and supports everything from integrated management of customer information to visualization in a single package.
Macnica has been supporting customers in terms of customer data utilization by handling the latest customer ID integration solution "Auth0" provided by Okta and the data and AI-based data intelligence platform "Databricks" provided by Databricks. Flext has experience and expertise in cloud integration related to ID and data integration. By combining the products of both companies and their knowledge of data utilization, we can build a data infrastructure tailored to each company's business and systems.
By implementing this solution, companies will be able to provide services that utilize high-quality customer data, and can expect to increase customer retention rates and improve LTV (lifetime value of customers).

<Flow of "Customer Data Utilization Solutions">
・Conducting assessments:
Flect will assess your current situation and develop a plan for data and identity integration.
・Product offering:
Macnica will provide total product coordination, including confirming the necessary functions for implementing Auth0 and Databricks.
・Implementation support:
Flect will work with Macnica to implement a customer data infrastructure that incorporates Auth0 and Databricks products, including integrating with peripheral systems.
・Provide and after-sales support:
Macnica will provide this solution and total maintenance support for each product, helping companies with their actual operations.

<Customer data base>
・Customer ID integration (Auth0):
By achieving secure customer ID integration with minimal impact on users, it is possible to improve usability and reduce maintenance costs.
・Data integration (Databricks):
By aggregating, processing, and managing data that is siloed within a company on a single platform, we can make it possible to visualize and analyze customer data using a variety of data.

Macnica and Flect will continue to support CX improvement through customer ID and data integration, contributing to accelerating the digital transformation of companies.

[Click here for product details]
https://www.macnica.co.jp/business/dx/manufacturers/databricks/okta_auth0.html

[For product and solution inquiries, please click here]
Product Manager, Macnica
E-mail: databricks-sales@macnica.co.jp

Flect Inc. Cloud Integration Division
Email: info@flect.co.jp

*Company names and product names mentioned in the text are trademarks or registered trademarks of each company.
*The information published in the news release (including product price, specifications, etc.) is current as of the date of announcement. Please note that the information may be subject to change without prior notice.