Macnica (Head office: Yokohama, Kanagawa Prefecture; President: Kazumasa Hara; hereinafter Macnica), a total service and solutions provider in semiconductors, networks, cybersecurity, and AI/IoT, and InnerEye Ltd. (Head office: Israel; CEO: Uri Antman) have announced that as part of their neuromarketing efforts, they will launch a new stationery brand, "COE365," by PLUS Corporation (Head office: Minato-ku, Tokyo; President President: Imanaga Masao; hereinafter BLUE & GREEN). ^* We are pleased to announce that we have conducted a joint verification on the effectiveness of the heart-touching emotional sounds (hereinafter referred to as "emo sounds"), which are being promoted as part of the release promotion for "Emo Sounds".

PLUS launched COE365, a brand that contributes to the environment, based on the idea that "stationery is a tool that creates the future, and we must think seriously about the future." We use recycled paper and reduce the amount of plastic we use to reduce the burden on the environment.

BLUE and GREEN, who worked on the creative direction of this project, sympathized with such a positive feeling and formulated the concept of this project as "Emotion x Ecology = Emotion".

Macnica will use InnerEye's Sense Plus to provide operational support such as recruiting junior high school and high school students, who are the target audience for this project, and to verify the "emo sounds" that resonate with the hearts of junior high school students.・We had high school students listen to it and measured their brain waves. I was involved in verifying the reactions that five ``emo sounds'' have on the brain in four vectors: ``uplifting, calming, low concentration, and high concentration.'' Through these tests, we have captured the emotional reactions of middle school and high school students to ``emo sounds,'' provided the data, and used it for product promotion. (See figure below)

Figure: Chart of 5 emo sounds

EEG measurement application screen

Measuring brain waves

InnerEye Ltd. CEO Uri said:
"We are very happy that InnerEye, together with BLUE, GREEN, and Macnica, have been able to take on a new marketing approach and work with stationery users, middle school and high school students, to verify the brain's response to ``emo sounds.'' In neuromarketing, which visualizes consumers' unconscious decision-making, InnerEye's SENSE PLUS allows you to observe consumers more deeply.At a time when consumer values are diversifying, Braintech It is expected that the number of companies using marketing that utilizes will increase.We would like to propose the optimal method to achieve highly accurate marketing.

Macnica believes that information generated from brain activity will create new services based on people's true needs and latent awareness. As a result, people will have more opportunities to create creative value, and a more affluent society will become a reality. Macnica BrainTech x Neuromarketing, Inc. will focus on the new value that BrainTech will bring, analyze people's emotions and decision-making based on their brain activity, discover the meaning of consumers' psychology and purchasing behavior that has not been seen by conventional approaches, and improve services and products, and propose and promote marketing of products and services using BrainTech x Neuromarketing. We will propose and promote product marketing and services based on BrainTech x Neuromarketing.

*: Click here for the COE365 brand site.
You can see five “emo sounds” and stories linked to product details and illustrations.
This product is scheduled to be released on February 25, 2022.

[Details of employment cases]
Click here for interviews with project members from Plus, BLUE, GREEN, InnerEye, and Macnica.

Added March 8, 2022
[COE365 project making-short ver.-]