Application for evaluation machine
InnerEye Ltd.
inner eye
PLUS Co., Ltd. BLUE and GREEEN Co., Ltd.
USER PROFILE
Plus Co., Ltd.
Under the corporate philosophy of "new value, new satisfaction", we always aim to develop the world's first and Japan's first products and services. We also focus on the planning and development of personal stationery for home and personal use, such as decoration tape "Decolash", personal information protection stamp "Keshipon", and household scissors "Fit Cut Curve".
Ltd.BLUE and GREEN
TV commercials and GRAPHIC From large-scale advertising campaigns that move the world in Japan to rebranding for regional revitalization, vivid and unconventional Solution ideas and solve various problems with a little fun CREATIVE & ART DIRECTION Expand
summary
Plus Co., Ltd.
Stationery Company Executive Officer
General Manager of Communication Headquarters
Junko Takeuchi
BLUE and GREEN Co., Ltd.
Representative Board Director /Creative & Art Director
Mr. Masao Imanaga
background
Started a project to create a new stationery brand
Plus Co., Ltd. was founded in 1948.
In the same year, Chiyoda Stationery Co., Ltd., which was born from the merger of two office supply wholesale stores in Tokyo, changed its name to Plus Co., Ltd. in 1959.
It was rare at the time to use a company name that did not include the product or industry name, and it was also a consideration of future business development.
Since then, we have transformed ourselves from a stationery and office supply wholesaler to a full-fledged stationery and office furniture manufacturer with our own factory. We continue to take on the challenge of creating new value by strengthening group strengths through M&A.
The stationery business, one of the company's core businesses, accounts for the majority of sales from files and office supplies for corporations. One of the big challenges is how to acquire customers and get them to choose our products.
Mr. Takeuchi
Especially in the B to C area, we are promoting the creation of a new brand targeting junior high and high school students who need a lot of stationery in their daily study process.
In particular, against the background of SDGs, which are attracting growing interest as sustainable development goals, the company is promoting a project to create a new brand with an ecology theme because it is a company that deals with plastics.
New brand "COE365 (Koesan Rokugo)" ≫Click here for details
COE365 project making movie
This is the making movie of this project "COE365" with the concept of "emotional" x "ecology".
Task
I want to express ethology using brain waves and use it for effective promotion
When launching such a new brand, BLUE and GREEN Co., Ltd., which are engaged in a wide range of activities such as TV commercials, artwork for artists, and rebranding for regional revitalization, are supporting various creatives such as brand concepts and package designs. .
Mr. Imanaga
When creating a new brand, we received a request to rebrand based on ecology and plastic-free.
Initially, the request was mainly for package design, but young people, mainly junior high and high school students, are more interested in "emo" than function, so we developed the concept word emology, which is a combination of ecology and emo. and explored different creatives.
explains.
One example of this is a creative combination of environmental sounds and stationery according to the scene, inspired by the fact that many young people study while listening to music. Along with the package design that follows multiple stories such as classrooms after school, we are developing a new concept such as emotional value that adds to the original functional value of the product, such as listening to the sound source using a QR code. there is
During such a new brand building project, Mr. Imanaga came across BrainTech 's InnerEye solution, which measures brain waves and leads to the provision of new value. “A person who happened to visit our company introduced us to an initiative that uses AI to analyze brain waves and is producing results in the fields of medicine and manufacturing.Emology, a keyword related to emotions, has an affinity with brain waves. I thought that by using the results as evidence, it could be used for effective promotion,” recalls those days.
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For those who want to read more
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press release
We have issued a press release regarding this case study.
Please see the text below.
Macnica uses brainwaves to measure concentration and emotional movements using emo sounds- Cooperating with Plus Co., Ltd.'s eco-stationery release promotion -