CrowdANALYTIX for EC Search Improvement

On your own EC site, if you can't present the search results of the appropriate products for the customer's search, it will lead to the loss of sales opportunities. Also, if this situation continues, customers will switch to purchasing from other companies' sites due to a decrease in customer satisfaction, which may lead to an outflow of the customer base. As one of the solutions to this problem, it is necessary to improve the searchability of the EC site by capturing the customer's search intention and updating the product name, product category, etc. on the product page to match the needs. .
However, there are many cases where the EC staff alone is not able to grasp, analyze, and take action to improve the situation, such as whether search results that match customer needs are presented. Isn't it often said that you can't take time to think about it?

With CrowdANALYTIX for EC Search Improvement, AI analyzes search data, etc. on in-house and external sites, and recommends appropriate product names, product categories, and important attribute items for each category.
By improving the product page with AI recommendations, we will improve the searchability of customers and realize the construction of an EC site with high customer satisfaction where customers can find the products they really want. In addition, you can aim to improve sales by avoiding loss of sales opportunities by leading to appropriate purchases of your own products.

AI service overview

• AI presents an attribute score that weights the importance of each attribute item in each category

• Product name recommendation

• Recommend desirable product names along with the importance score of each attribute item
• The score of the current product name is compared with the score, and finally the product name change is decided based on the judgment of the person in charge, starting from the one with the largest difference, and is reflected on the EC site.

• Product category recommendations

• Category system and recommendations for added/deleted categories

• Important attribute (filter item) recommendation

• Recommend important attributes to be acquired for each category and filter items on the left side of the product page

point

• AI that recommends appropriate product pages that capture the customer's search behavior and intentions
• Realizing the construction of an EC site that improves customer searchability, finds products that they really want, and leads to customer satisfaction.
• Lead to proper purchase of own products, avoid loss of sales opportunities and improve sales