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Ultimate personalization powered by curiosity and passion

Case of SPACE Co., Ltd.

SPACE Co., Ltd., whose company name is derived from the initials of “Super Personalization Activated by Curiosity and Enthusiasm”.
A startup company founded in August 2020 to provide not only children but also adults with a system that understands the cognitive characteristics and interests that shape themselves and guides them to optimal learning and work for each individual.
Founder and Representative Board Director Rie Fukumoto has a background in creating learning through education, developmental psychology, and food through research and practice on cognitive abilities to explore the mechanisms of the mind.
Since December 2014, he has served as the project leader of the Research Center for Advanced Science and Technology, the University of Tokyo, and has been the project leader of the "Discovering Specialists Project ROCKET." Tell the story.

 

USER PROFILE
■ Company information: SPACE Co., Ltd.
■ Business content:
Let all people be guided by the curiosity and passion in their hearts,
I want to create a world where people can live with their full potential.
Everyone should respect their own existence and live as the main character of their lives.
I want to carve out a future where I can feel joy.
It is such a future world that "SPACE" wants to make come true.

 

summary

background

  • Providing the best learning that leads to personal happiness

  • Developing an environment that matches the characteristics of each individual

  • Aiming to provide solutions that can objectively measure cognitive characteristics

Task

  • Breaking away from a personal approach

  • Visualize unconscious signs

  • Recognize implicit patterns

  • Understanding children's characteristics from sensing data

selection

  • Technology to read and understand the psychological state of the other party from the video of the online class

  • A partnership that accompanies you

  • Fast progress on a limited budget

Attempt

  • Create two AI models for estimating gaze direction and face direction in about one month each

  • Creating an AI model with human warmth based on interview videos with children

from now on

  • Behavioral indicators, physiological indicators such as brain waves, and survey results are superimposed to understand the readiness of learning.

  • Aiming to quickly provide compact solutions to sites with issues

 
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SPACE Co., Ltd. Representative Board Director and Chief Passion Officer (CEO) Rie Fukumoto (center)
Hiroshi Kaneko, Chief Strategy Officer (CSO) of SPACE Board Director, Ltd. (3rd from left)

 

Macnica Shunsuke Kobayashi, Takahiro Kusunoki, Maki Mikuni, Anlu Shi, Kento Motomura (from left)

background

Aiming to provide the best learning that makes the most of each individual
 

The strength of the company, which aims to provide the best learning that makes the best use of each individual, is not a tool that evaluates from the standpoint of teachers or human resources, but seeking learning that is close to the standpoint of children and working workers. is.

ー Mr. Fukumoto
I have personally experienced the actual situation of children and people who are suffering from depression, but there are also members who provide workplace consulting and mental support for employees from the standpoint of industrial physicians. Our uniqueness lies in our driving force in providing a form of learning that leads to individual happiness while staying close to the actual situation, rather than tools built solely on theory.

ー Mr. Kaneko
Our goal is to recognize the unique characteristics of each individual and create a learning environment that suits them, so that they can gain opportunities for growth that they have been missing.
Using a food allergy analogy, a child who is allergic or has indigestion to a specific ingredient will not be criticized for not eating it and despair if the allergen can be identified. However, in the learning field, it is difficult to identify the cause of allergies or indigestion to information input, and growth opportunities are often lost. To prevent this from happening, the Company want to provide a solution that can objectively measure cognitive characteristics, just like stepping on a scale.

Task

Understanding cognitive characteristics from children's cues

A veteran teacher can guess from many years of experience how to learn for each child, but whether or not you meet such a teacher is just a matter of luck.

ー Mr. Kaneko
It is common to conduct a questionnaire-based diagnostic test to investigate the characteristics of children, but if biometric authentication can be used to visualize unconscious signs such as facial expressions, gaze, body habits, etc. We should be able to provide a place for learning. It doesn't depend on luck.

ー Mr. Fukumoto
It is possible to implicitly recognize patterns when observing children's behavior in the field, but I thought that the same thing could be visualized by sensing facial expressions and gazes. However, it has not fallen to the point where it can be explained theoretically.
I hypothesized that by increasing the amount of data, there might be something that could be seen as a mass with a large volume.

However, Mr. Fukumoto was skeptical about AI at first, as he has always been hands-on.

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