I will be speaking at the 8th Digital Method Canvas conference.

Macnica will be speaking at the 8th Digital Method Canvas, "Frank Discussion of Food Industry Marketers: 'Brand' vs. 'Sales,' and How to Survive in the AI Era," to be held on Wednesday, November 11, 2026.

Event overview

"We want to increase brand awareness, but the only thing that matters is this month's sales."
"The marketing department and the sales department look at different numbers and use different terminology."
"There are so many things I want to do, but I lack the people and the know-how."

These are common challenges faced by marketing professionals in the food industry.
However, it's difficult to say this openly within the company.

This seminar will feature presentations from four companies that support marketing from different perspectives: video production, e-commerce, social media, and AI.
Divided into those focused on brand awareness and those focused on sales and e-commerce, we'll bring together "frank and honest opinions from our own workplaces" and have a serious discussion.

Mr. Motomura of Macnica, who has been involved in the AI business for 12 years and has managed more than 300 AI projects, will take a neutral stance to explain "to what extent can AI bridge that gap?" along with real-world examples.

Schedule/Application

* Official HP link (move to an external site)