Macnica (hereinafter referred to as Macnica) is a total service/solution provider in semiconductors, networks, cybersecurity, and AI/IoT (Head office location: Yokohama City, Kanagawa Prefecture, President: Kazumasa Hara, capital: 11,194 million yen) asked ASKUL Corporation (hereinafter referred to as ASKUL Corporation, head office location: Koto-ku, Tokyo, President and CEO Akira Yoshioka) has provided "Important Attribute Scoring AI" using the fully customized AI service "CrowdANALYTIX" provided by Macnica. We are pleased to announce that we have provided this service for the purpose of discovering and utilizing new important attributes to improve search performance for users on e-commerce sites.
ASKUL Corporation, on the product information pages of products handled on its EC site, attribute items such as "capacity", "length" and "color" are displayed for each product category such as "household goods/kitchen goods" and "hygiene/medical care/nursing care". (Product specifications) Information is posted. Since we handle 9 million items belonging to thousands of categories, the attribute items required for purchasing decisions differ greatly for each category. In some cases, the product information provided by the supplier is not sufficient, and since we also handle many specialized products, the lack of information required by the customer reduces the searchability of the site for users. , the lack of product information necessary for purchasing decisions has become an issue.
The number of categories and products that can be maintained manually is limited, and there are categories where the maintenance of product pages that reflect user needs is not sufficient. The important attribute scoring AI service by CrowdANALYTIX was introduced as a mechanism for automating item maintenance. In addition to important attribute scoring, we have also introduced filter item (refinement search item) recommendation and product name template recommendation functions, aiming to realize highly searchable product pages that reflect user needs.
■Function
| Important attribute scoring | Score important attributes for each product category based on in-house and external data. In addition to attribute items that have been used by the company so far, newly discovered attribute items are also included in the scoring. |
| Filter item recommendation | Using the results of important attribute scoring, we propose optimal items for narrowing search items when searching for products for each product category. |
| Product name template recommendation | Using the important attribute scoring results, we propose the optimal order of attribute items for product names for each product category. |
We are currently in production and gradually expanding the target categories. As a result of the introduction, it has already led to the discovery of important attribute items that we had not been able to grasp before, and based on the content, we have started to work on collecting attribute information that we did not have until now. Not only is it possible to grasp user needs and develop necessary attribute information efficiently and speedily, but it also eliminates the risk of individualization and quality variation due to manual work.
The points that became the points when considering introduction and the decisive factors for selection are as follows.
(1) Scalability and quality that can withstand operation
Do you have the scalability and quality to handle different categories?
"Determinant of selection"
・Clear the expected KPI in the target category in POC
・It was possible to understand the usage data and logic details, and it was confirmed that the expandability to categories not covered by POC and the expected quality could be secured.
②Continuous tuning and support
Rather than just developing an AI service once, is it possible to continually tune it to suit your company's business and operational flow?
"Decision factor for selection"
・Development of AI services that are fully customized to suit your company's business and operational flow
・Able to handle future changes to internal and external data
・Continuous tuning and after-sales support available
・ Macnica will act as a bridge between CrowdANALYTIX, an Indian company with advanced technical capabilities, and ASKUL Corporation to smoothly advance the project by understanding the issues, explaining the situation, and taking action to improve the project.
Comment from Mr. Shinpei Kogame, General Manager, EC Data Creation Division, Technological Division, ASKUL Corporation
“ASKUL Corporation handles more than 9 million products ranging from office supplies to medical and MRO-related products. It is necessary to organize product information from the customer's point of view.Since the information that customers need to make purchasing decisions differs depending on the product genre and the customer's industry, it is difficult to grasp all of these needs manually. , cost, securing human resources, etc., we have introduced the CrowdANALYTIX service this time.We will continue to solve these problems and provide customers with a better purchasing experience.”
■ Service image
■Important attribute scoring output image
■ Click here for service details
URL: https://www.macnica.co.jp/business/ai/manufacturers/crowdanalytix/forec.html
(Solution name: Searchability improvement)
■ Inquiries about services
株式会社マクニカ ネットワークス カンパニー CrowdANALYTIX担当
メールアドレス：cax-sales@macnica.co.jp
*Company names and product names mentioned in the text are trademarks or registered trademarks of Macnica and the respective companies.
*Information published in news releases (including product prices, specifications, etc.) is current as of the date of announcement. Please note that it may be subject to change without prior notice.
About ASKUL Corporation
ASKUL Corporation launched the ASKUL mail-order service for businesses in 1993 and LOHACO, an e-commerce site for individuals, in 2012. From our own e-commerce logistics centers in 9 locations nationwide, we have realized same-day and next-day delivery "tomorrow" nationwide.
In the value chain, from product development to the last mile, we are promoting co-creation with manufacturers and partners, maximizing the use of data and technology to promote business transformation from both cyber and physical perspectives. the Company Our Group's Purpose <Continue to deliver “happiness” to the future of work, life and the earth. > We aim to continue to be a social infrastructure that realizes.
About CrowdANALYTIX
CrowdANALYTIX, as an affiliate company of Macnica, develops and provides fully customized AI services. We perform development based on each customer's business issues, implement it as a cloud service, and provide an all-in-one service that includes model operation and maintenance. AI services are provided in formats tailored to the customer's environment, such as APIs or embedding into in-house systems, and can be seamlessly integrated into existing systems and processes.
In addition, CAX has its own community of data scientists with over 25,000 participants from 50 countries around the world, and by incorporating the various expertise and latest methods of this community, it is possible to rapidly develop high-precision AI models. I'm doing it.
We have a development base in India and a sales base in the United States, but in Japan, Macnica is promoting projects for customers in various industries as an accompanying partner that realizes digital transformation for customers.
For more information, please visit our website (https://www.crowdanalytix.com/).
About Macnica
Since its establishment in 1972, Macnica has provided cutting-edge semiconductors, electronic devices, networks, and cybersecurity products with added technological value. Based on our traditional strengths of global cutting-edge technology sourcing and technology planning capabilities, we are developing new businesses in fields such as AI/IoT, autonomous driving, and robots. Under the slogan "Co. Tomorrowing," we will connect cutting-edge technology and Macnica 's intelligence to provide unique services and solutions, creating social value and contributing to the development of future society. the Company company is headquartered in Yokohama and operates global business with 85 locations in 23 countries around the world. Please see the website (https://www.macnica.co.jp) for details.
Inquiries from the press regarding this matter
株式会社マクニカ https://www.macnica.co.jp
コーポレートマーケティング統括部 広報室 宮原、磯崎 e-Mail：macpr@macnica.co.jp
〒222-8561 横浜市港北区新横浜1-6-3 マクニカ第1ビル
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