The next morning, I got a call from a member of the sales team saying, "We've already secured an appointment with Ms. A from yesterday!"
That alone made me glad I installed Omatome Ninja.
- Task
- The week after a trade show, our inside sales team contacted us saying, "Our competitors have already entered." The leads we had worked so hard to acquire on-site were going to waste simply because of the speed of the competition—that sense of crisis was the deciding factor in our decision to implement the system.
- effect
- We now have a system in place to send a "Thank you" email on the same day, allowing us to approach the other party while their memory is still fresh.
When a competitor contacts you the following week, you've already followed up for the second time. That's a significant advantage.
| Index | Before introduction | After introduction |
|---|---|---|
| Convert to read data | A few days to a week | Today (Day 0) |
| First follow | Next business day or later | During the exhibition day |
| Business card data entry time | 2 people x 3 days | Almost zero |
| Opportunity conversion rate | 20% | 37% |
