Realization of consistent customer support from prototype to mass production through partnership between the two companies

Macnica (Headquarters: Yokohama City, Kanagawa Prefecture, hereinafter referred to as Macnica), which imports, sells, and develops semiconductors and network equipment, and Mouser Electronics, an authorized global distributor of the latest semiconductors and electronic components. Mansfield, Texas (Mouser) announced a strategic partnership to provide the highest level of service and support to design engineers nationwide. Based on this partnership, Macnica and Mouser will launch a new website (http://www.macnica-mouser.jp/) under both companies' brand names.

Since its founding in 1972, Macnica has focused on providing technical support as a semiconductor trading company. As a pioneer in the industry, since 2008 it has expanded its bases through M&A in Asia, Europe, North America, and South America, strengthening its global foundation as a technology trading company. Mouser is a world-leading distributor of New Product Introductions (NPIs), providing an e-commerce service that allows engineers and purchasing departments to easily obtain the latest products in the quantities required for product development. In addition, Mouser can immediately stock development tools and semiconductor products from major manufacturers in the industry.

Kiyoshi Nakashima, Macnica 's President, said: “Online business is becoming increasingly important to Macnica. Mouser is a world-class e-commerce Macnica focused on introducing new products in the prototype market. We are now able to provide one-stop online support for a wide range of products during the prototyping phase, which has been highly requested by our customers. By seamlessly combining this with Macnica 's traditional strengths of technical support and mass production support, we will be able to provide support to domestic customers. We will provide new added value to the industry and accelerate innovation in manufacturing.”

Glenn Smith, President and CEO of Mouser, said: “We are excited to partner with Macnica to leverage the Company e-commerce and new product introduction expertise to serve the Company Japanese OEM engineering customers. We believe that we can serve Japanese engineers by providing the highest level of service, while maximizing our capabilities and increasing the Company brand value in Japan's important market."

Through this partnership, domestic customers will be able to take advantage of Macnica and Mouser's comprehensive sales model to accelerate the time they bring their products to market. Mouser will handle new product information and prototype quantities for prototype development, while Macnica will focus on technical support for domestic engineers and follow-up for mass production business.

Macnica Mouser joint website strives to provide design engineers and purchasing departments with cutting-edge technology and help drive innovation through a broad product line and excellent customer service. Macnica Mouser joint website offers the industry's broadest selection of the latest semiconductor and electronic components for your latest design projects. Please see here (http://www.macnica-mouser.jp/) for the new Macnica Mouser joint website.

About Macnica

Since its establishment in 1972, Macnica has been a technology trading company and solution provider that plans, develops, and sells semiconductors and network-related equipment in the fields of electronics and information and communications. The company offers a wide range of cutting-edge electronics products and always provides advanced technology and knowledge with high added value. In addition, the company accurately grasps market trends and customer needs, establishes its own detailed service and support, and supports product design and development. the Company is headquartered in Yokohama, and has local subsidiaries in 17 countries around the world, including the United States, Canada, Brazil, the United Kingdom, Germany, Italy, Spain, France, Poland, Hong Kong, Taiwan, South Korea, China, Singapore, Thailand, India, and Malaysia, and operates through 70 sales bases including Japan.
For more details, please visit the website (http://www.macnica.co.jp).

■ About Mouser

Mouser Electronics is a subsidiary of TTI Inc., a Berkshire Hathaway company of which Warren Buffett is Chairman and CEO. Mouser is an award-winning, authorized global distributor of semiconductors and electronic components, dedicated to bringing new products from our manufacturing partners to electronic design engineers and buyers as quickly as possible. Mouser's website, Mouser.com, offers over 4 million products from over 600 manufacturers in multiple languages and currencies. Mouser provides best-in-class customer service from 22 support locations worldwide, serving more than 550,000 customers in 170 countries from a 70,000-square-meter facility south of Dallas, Texas (approximately 1.5 times the size of Tokyo Dome). We offer our products.
For more information, please visit http://www.mouser.jp.

■Please direct any inquiries regarding this matter to the following.