Reopened as a demand creation online store
Macnica (hereafter Macnica, President: Kiyoshi Nakashima, capital: 11,194 million yen) is a company that imports, sells, and develops semiconductors and network equipment. Macnica Online Store, which was launched in April last year, has undergone a major renewal. teamLab Co., Ltd. (Head office location: 1-11-6 Hongo, Bunkyo-ku, Tokyo) This is an innovative site developed together with Hongo Building 5F).
In recent years, as electronic devices and their peripheral devices have become more advanced and complex, the product life cycle has become shorter. At the development site, we have to bring new products to market in a shorter time than ever before while maintaining the conventional product quality. In addition, the applications and demand for products that use semiconductors are becoming more diverse, and there is an increasing need to obtain cutting-edge semiconductor products in small lots quickly. Furthermore, with the rise of hardware ventures such as "Makers", we are seeing new development methods that use open source development kits and digital machine tools to repeatedly design and develop in a short period of time.
In this environment, we have decided to launch a new "Demand Creation (potential demand creation) online store" that focuses on solution proposals and technical support to solve customers' problems, rather than a conventional online store that posts and sells products. Macnica Since its inception, MCC has been developing its business as a technology trading company that emphasizes technical support, and as a demand creation-type company that solves customers' problems with its staff of over 600 engineers (approximately 30% of its employees), MCC has led the industry by providing high-quality services based on its strength in proposal and technical support capabilities that combine the world's superior semiconductor products. We have been leading the industry by providing high quality services based on our strengths in proposal and technical support that combine the best semiconductor products from around the world. The online store inherits this strength of Macnica and aims to be a demand creation (creation of latent demand) type site that can materialize the "things" that customers want to realize, rather than a conventional product sales site where customers search for "things".
This time, the focus was on providing customers with the vast amount of technical information that has been accumulated through years of technical support in a fast and easy-to-understand manner. To that end, Macnica has reconstructed over 1,000 pieces of technical information stored within the company and will release them all as a new technical article and technical information library. In addition, by introducing an excellent search and recommendation engine developed by TeamLab, we have improved the searchability of articles and products, thereby improving usability.
Furthermore, to support high-quality and rapid development, all products handled by Macnica are genuine products procured directly from manufacturers, and all products are sold with a warranty. All of these products are stocked and shipped from our own domestic warehouses, allowing for same-day shipping and next-day delivery.
In addition, Macnica group launched the "Mpression" technology brand in 2013 to respond to the growing demand for system-level technology solutions that combine semiconductors, board circuits, software, etc., and aimed at professional engineers and makers. , we have provided system-level solutions. Currently, Macnica 's original Mpression development kit can be purchased from Macnica Online Store starting from a single unit, but with this site renewal, customers can now create and evaluate prototypes themselves, along with a wealth of recipes and technical support. It is easy to implement and contributes to shortening the customer's device introduction and development period.
■Features of Macnica Online Store 2.0
“Demand Creation Online Store”
･ Proposal of optimal devices and solutions that can realize what you want to do
TeamLab's excellent search/recommendation engine offers device combinations
A guide to easily find the optimal device from the solution/function block diagram
Device selection assistance New service "Device Clinic"
･ Abundant technical content on the web and full technical support linked with real services
Technical articles and columns that help realize the things and ideas you want to do
More than 1,000 FAQs and technical support information useful after purchase
Design advice from our engineers in the support forum
･Same-day shipping and next-day delivery of guaranteed products from our domestic logistics center
All devices are guaranteed and exchangeable by direct purchase from the manufacturer
Orders placed by 17:00 on business days will be shipped the same day or delivered the next day from our domestic warehouse.
High-quality inventory management at our in-house logistics center that can meet in-vehicle level quality requirements
Macnica Online Store website (https://www.macnica.co.jp/business/semiconductor/)
TeamLab Board Director Daisuke Sakai, who was involved in the development of this site, said:
“With this renewal, an important point is to provide a vast amount of highly specialized technical information and products tailored to the needs of Macnica. In response to the request to provide services on the web, we used teamLab Search and Recommendation, our big data solution, to meet that high request.As Macnica 's next-generation marketing platform, which leads the industry, We look forward to continuing to evolve Macnica Online Store together."
In the future, we will continue to enhance technical content such as technical articles and FAQs, as well as hold events such as workshops and hackathons, device clinics, and design and manufacturing services for manufacturers to help customers make the most of Macnica products. We will evolve into a demand creation online store where you can realize "what you want to do = potential ideas". We are also planning to further expand our product lineup and plan original campaigns in collaboration with manufacturers, so please look forward to it.
The Mpression products sold at Macnica Online Store will be exhibited at various exhibitions, including ESEC in May. We will provide many opportunities to actually touch the products and then purchase them online.
■ Macnica Online Store 2.0 top page screen
■ Mpression Development Kit (Reference: Koshian Bluetooth SMART Module)
About Macnica
Since its establishment in 1972, Macnica is a technology trading company and solution provider that plans, develops, and sells semiconductors and network-related equipment in the electronics and information and communications fields. We carry a wide variety of cutting-edge electronic products and always provide advanced technology and knowledge with higher added value. We also accurately grasp market trends and customer needs, establish our own detailed services and support, and support product design and development. the Company is headquartered in Yokohama and has local subsidiaries in Hong Kong, Shanghai, Taiwan, Singapore, South Korea, Thailand, the United States, and Germany.
Website http://www.macnica.co.jp
■ About teamLab
teamLab is a programmer/engineer (UI engineer, DB engineer, network engineer, hardware engineer, computer vision engineer, software architect), mathematician, architect, CG animator, web designer, graphic designer, painter, editor, etc. , an ultra-technologist group consisting of specialists. Active while blurring the boundaries of art, science and technology.
Website http://www.team-lab.com
* Company names and product names mentioned in the text are trademarks or registered trademarks of their respective companies.
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株式会社マクニカ http://www.macnica.co.jp
イノベーション推進統括部 マーコム戦略推進室 江川
経営管理部 広報企画課 宮原
〒222-8561 横浜市港北区新横浜1-6-3 マクニカ第1ビル
TEL：045-470-9851 FAX：045-470-9853
e-Mail：macpr@macnica.co.jp