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*This article is a Japanese translation of a Bourns press release by Macnica.
Strong support in Asia and outstanding results in the Japanese market will help Macnica expand its sales area
RIVERSIDE, Calif., February 4, 2026 /PRNewswire/ -- Bourns, a leading manufacturer of electronic components for power, protection, and sensing solutions, today announced that it has expanded its existing distributor agreement with Macnica in Japan to include the entire Asia-Pacific region. This will immediately make Macnica a full-line distribution partner for all APAC regions, including China, Taiwan, South Korea, Southeast Asia, India, and Australia/New Zealand, in addition to its existing Japan. Macnica was selected as a distributor for Bourns in 2024 in recognition of its strong relationships with key Japanese customers, with a focus on Tier 1, but has achieved notable results, particularly in expanding sales of Bourns® products for the Japanese automotive market.
" Macnica has proven itself to be a true sales partner for strong demand generation and technical support in expanding sales of Bourns products in the Japanese market. As we strategically meet the growing demand for Bourns products across Asia, we already have a strong sales partnership with Macnica. We have reaffirmed that we have a wide range of customer influence." said James Harrington, senior vice president of global sales at Bourns.
"We are honored to have placed even more confidence in Bourns in our the Company sales across Asia. This positions Macnica to leverage its extensive customer base and further support Bourns' business expansion. Macnica is known for its sales and technical support teams that are well-versed in next-generation and high-growth areas, and will contribute to Bourns' continued growth and success on both the market and technology sides." commented Horace Lai, APAC CMO of Macnica Cytech Limited.
For more information, visit the Bourns website.
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