Event report that can be understood in 5 minutes! Growth Strategy in an Era of Dramatic Changes in the Retail Industry Accelerate Digital Transformation for Structural Reform and Strengthening Competitiveness!

In this article, we will discuss the event ``Growth Strategies in an Era of Great Change in the Retail Industry: Digital Strategy for Structural Reform and Strengthening Competitiveness,'' an event held on April​ ​22, 2022, sponsored by Diamond Retail Media Co., Ltd., and co-sponsored by NVIDIA Macnica “Accelerate your transformation!

Introducing the latest DX initiatives in retail companies!

At the seminar, under the theme of "structural reform" and "enhancement of competitiveness" in the retail industry, we introduced examples of initiatives for digital transformation in advanced retail industries such as Beisia, Kasumi, and Retail AI. In addition, Walmart provides the latest trends such as streamlining and labor saving of store operations using AI and IoT technology, optimization of product inventory, demand forecasting, in-store sales promotion and price optimization, customer personalization, and recommendations. , Kroger, Carrefour, and other advanced companies.

 

I would like to introduce some of the contents of such lectures on the day. The lecture materials can be downloaded by registering in the simple form at the end of the article, so please read to the end.

Retail DX with original smart shopping cart (SSC) (Mr. Nagata, Retail AI)

Mr. Nagata gave a lecture on the ecosystem that Retail AI wants to realize. This ecosystem has two axes. In the first axis, "shopping experience of the new age", we convert and analyze information from customer experiences obtained from smart shopping carts and signage into AI, and then use that information. It is a composition that repeats the cycle of using one axis, "innovating the distribution system", and returning the results of using the data to the site and returning it to the customer.

Retail DX with unique smart shopping cart (SSC)

The first axis was the introduction of smart shopping carts and signage.

The introduction of the smart shopping cart, which cuts the waiting time at the checkout counter in half, not only cuts the cost of the checkout operation, which is the most costly, but also makes it easier for customers to shop, increasing the frequency of visits and contributing to an increase in sales. did. He also explained that using the signage attached to the cart makes it possible to visualize the data of "unplanned purchases" that account for 80 % of all shopping.

Mr. Nagata also said that there are three resources that promote retail DX. It is 1. Operation-driven: Repeated improvements so that new technologies will permeate on-site, 2. Retrofit: adapting the new system in a way that suits the times, and 3. Open innovation: In order to promote the DX conversion of the entire distribution, he enthusiastically talked about the importance of sharing know-how and improving the industry.

3 resources to speed up retail DX

In Retail AI, Miyawaka City is designated as a retail town, and we are focusing on the realization of real retail DX by preparing an environment that allows us to implement the PDCA cycle from technology development to demonstration experiments and PoC. Mr. Nagata said that he would like to bring about innovation while repeatedly verifying in the real field and improve people's lives.

Utilization of AI and Deep Learning in the Retail Industry -The Front Line and Overseas Cases- (Mr. Nakane from NVIDIA)

NVIDIA offers a variety of solutions, but this time Mr. Nakane introduced the NVIDIA Accelerated AI Platform, which is specialized for the retail industry.

Accelerated AI platform

This platform is divided into three layers, and among the third from the bottom is the "application framework" layer, which is specialized for the retail industry, "METROPOLIS" that enables video analysis, and "OMNIVERSE" that supports the metaverse. ” and so on.

Leveraging this platform, whether developing in-house or leveraging NVIDIA's ecosystem of partners, retail-specific application frameworks can be leveraged to provide retail end customers with greater agility. Mr. Nakane said that it is possible to provide various solutions with

In addition, the utilization of AI is roughly divided into four areas (intelligent store, intelligent QSR, intelligent supply chain, and omni-channel management). He also talked in detail about the use cases of AI in overseas companies (Carrefour, Wal-Mart, Kroger, etc.) in each area and its effects.

Empowering Retail in These Challenging Times

Coordinator who supports the “first step” in utilizing AI (Mr. Macnica Nomoto)

Macnica provided a detailed explanation of the use cases of AI in the retail industry, how AI works, and the knowledge and preparation required when actually implementing AI.

 

In many cases, it is a use case that utilizes "images acquired from cameras" and "AI" to solve various problems facing the retail industry, such as predicting the number of people entering stores, detecting congestion, and detecting intrusions. As a mechanism for this AI image analysis, a large amount of information is input, AI analyzes it, and the information is output as data.

Mechanism of AI image analysis

The flow of image analysis using AI involves the "learning" and "inference" phases, which require a lot of hardware and software. If you were to prepare all of this from scratch, you would have to think about how to select vendors and equipment and acquire the knowledge to use them. We talked about how Macnica can provide the shortest route to an environment that would normally require a lot of effort to prepare, so that retailers can focus on their main business and work that creates added value.

agenda of the day

In this seminar, a gorgeous line-up of speakers took the stage, and more than 650 people registered. Below is the agenda for the day.

profile

Lecture title

Beisia Co., Ltd.

General Manager of Marketing Division General Manager of Digital Development Division

Mr. Hiroshi Kameyama Customer-oriented, data-driven management Creating new customer experiences with DX

Kasumi Co., Ltd.

Board Director, Executive Member of the Board in charge of Sales Strategy, SCM/ERP Reform Project Leader, Seconded to United Super Markets Holdings, Inc.

Mr. Koshiro Mitsuyuki

Supermarket innovation that creates “maximization of customer experience value”

Seamless integration of real stores and digital to advance service provision

President Retail AI Co., Ltd. Mr. Hiroyuki Nagata

Retail DX with unique smart shopping cart (SSC)

"People will be at the cash register to pay the bill"

Nvidia G.K.

Autonomous Machine Division Business Development Manager (Retail, Consumer Goods, Fast Food)

Mr. Masao Nakane Utilization of AI and Deep Learning in the Retail Industry -The Front Line and Overseas Cases-

Macnica CLAVIS Company

Technology Management Department Technology 3rd Section Manager

Mr. Yusuke Nomoto A coordinator who is close to the "first step" of AI utilization

You can view the materials of the day with a simple registration

For the seminar introduced this time, if you register using the form below, we will send you a URL where you can view the lecture materials of Retail AI Nagata, NVIDIA Nakane, and Macnica Nomoto. If you missed it or are a participant and would like to see it again, please take this opportunity to register!