Macnica and Pendo sign a domestic agency agreement for a digital adoption platform that establishes the use of software - DXing customer success to further promote the use of software -
Macnica (hereinafter referred to as Macnica) is a total service / solution provider in semiconductors, networks, cybersecurity, and AI/IoT (Head office location: Yokohama City, Kanagawa Prefecture, President: Kazumasa Hara, capital: 11,194 million yen) Networks Company * 1 is the Japanese subsidiary of Pendo.io. (Headquarters: Raleigh, North Carolina, U.S.A.), which provides solutions for the establishment of software and applications for companies. We are pleased to announce that we have entered into Japan's first sales agency agreement with Pendo Japan (Head Office: Shibuya-ku, Tokyo, Country Manager: Kiyomitsu Takayama). As Pendo 's first Channel Development Partner in Japan, Macnica will be responsible for sales and support to end users, as well as developing and nurturing domestic partners.
| Service name | Pendo |
| Sales start date | October 7, 2021 |
Due to the shift of corporate IT to the cloud and the introduction of telework, many companies have introduced multiple SaaS and software, accelerating digital transformation (DX). On the other hand, it is difficult for employees to master the newly introduced tools, and there are cases where even if the IT department prepares manuals and holds training sessions, usage does not progress. In the case of cloud services, the service and new functions are updated in a very fast cycle, so the manuals that have been prepared can quickly become outdated. Therefore, how to effectively improve the usage rate and retention rate is an issue. For companies that provide software, in order to ensure that their products are used efficiently and continuously, it is necessary to correctly analyze and understand user behavior and emotions, and provide a better user experience. .
Since Pendo was established in North Carolina, USA in 2013, its main customers are both companies that provide and implement software. We provide a digital adoption platform that In addition to automating user onboarding and training with low-code/no-code on the customer side, solutions that combine software analysis, in-app guidance, product planning, and feedback tools will improve customer satisfaction and employee productivity. We are driving improvement.
Three main features that Pendo provides to customers using the software
1. Guidance
Guidelines and messages are displayed on the software screen according to the user's attributes. By designing the right guides, we increase usage by shortening the time it takes for employees to become proficient with the software.
2. Insight
By analyzing user behavior, we maintain user engagement and identify the added value and issues of the software as a whole.
3. Sentiment
By using the feedback and survey functions to understand user requests and prioritize them, it is possible to make improvements and roadmap decisions based on more detailed information.
We also offer original digital adaptation menus for SaaS, including Box, and promote DX for customer success.
Macnica started its SaaS business starting with the content cloud "Box" in 2013, and established a customer success function within the organization to provide end users with ongoing support for the establishment of the services it provides. We have continued to develop our business. We see the collaboration with Pendo as an opportunity to further evolve Macnica 's customer success. For example, if a customer with a Pendo contract wants to implement Box, Macnica will provide a template with appropriate guidelines for Box to enable efficient in-house implementation. In addition, with the customer success provided by Macnica, we will support you to appropriately expand usage by using Pendo and analyzing the use of Box. We will also work with partners to create a digital adoption support menu for Macnica products other than Box, as well as various SaaS and software in the industry.
[Example of Box guideline display]
Macnica is Pendo company's Channel Development Partner We are responsible for sales and support to end users, and for developing and cultivating domestic partners. Pendo We also provide development support to software manufacturers who are considering incorporating . So far SaaS Based on sales experience and customer success knowledge, Pendo Promote technology-based customer success using DX By doing so, we will further improve the customer experience in Japan. DX promotion, SaaS We will continue to contribute to expanding the use of software.
<Product Details>
https://www.macnica.co.jp/business/network/manufacturers/pendo/index.html
<Inquiries about products>
Macnica Pendo Co., Ltd. Product Manager: Takahashi
TEL: 045-476-2010 E-mail：pendo-sales@macnica.co.jp
* 1Macnica Networks Co. Macnica
Based on the intelligence cultivated through extensive experience and research, the Networks Company supports everything from product introduction to operation and support, including security, network infrastructure, AI, and DX. Especially in security, we analyze threats targeting Japanese organizations on a daily basis, mainly at the Security Research Center, and use our extensive knowledge to support our customers' security measures.
Macnica Networks Corp. was integrated into its parent company, Macnica on October 1, 2021. Macnica has introduced an in-house company system, and from now on, we will continue to operate as one of these companies, the Networks Company.
*Company names and product names mentioned in this text are trademarks or registered trademarks of Macnica and each company.
*Information (including product prices, specifications, etc.) in the news release is current as of the date of the announcement. Please note that it is subject to change without notice.
About Pendo.io.Inc.
Pendo's mission is to "improve the world's product experience with software," and provides a product platform that brings software closer to user expectations. Founded in 2013 in Raleigh, North Carolina, Pendo has grown to over 800 employees in seven offices around the world. There are more than 2,000 customer companies, including US-based Salesforce.com and US-based Trend Micro, and many Fortune 500 companies have also introduced it. Through community activities, events, podcasts and more, Pendo aims to support the success of digital leaders around the world. On November 1, 2020, a Japanese corporation was established as Pendo.io Japan Co., Ltd.
Official website: https://jp.pendo.io/about
About Macnica
Since its establishment in 1972, Macnica has provided cutting-edge semiconductors, electronic devices, networks, and cybersecurity products with added technological value. In recent years, we have been developing new businesses in fields such as AI/IoT, autonomous driving, and robots, based on our traditional strengths of global cutting-edge technology sourcing and technology planning capabilities. Going forward, under the slogan "Co.Tomorrowing," we will connect cutting-edge technology and Macnica 's intelligence, and as a provider of unique services and solutions, we will create social value and contribute to the development of future society. . the Company company is headquartered in Yokohama and operates a global business with 85 bases in 23 countries around the world. Please see the website (https://www.macnica.co.jp) for details.
Inquiries from the press regarding this matter
Macnica://www.macnica.co.jp
コーポレートマーケティング統括部 広報室 宮原、磯崎 e-Mail：macpr@macnica.co.jp
Macnica Building 1, 1-6-3 Shin-Yokohama, Kohoku-ku, Yokohama 222-8561