Macnica has been conducting demonstration experiments at NASCAR, where Koga competes, and in June of this year they measured Koga's brainwaves during the race. By attaching a sticker-type electroencephalograph, they confirmed that they could record brainwaves even in harsh environments, including strong vibrations, noise, high temperatures, and sudden acceleration and deceleration. They proved that "if we can record brainwaves in a harsh racing environment, we can record them in any situation," according to the same source.
The collected brainwave data was used to analyze Koga's concentration levels, and they found that "his concentration remained high during yellow flag periods, and the changes in his concentration as analyzed from his brainwaves were synchronized with the actual progress of the race."
The company believes that changes in brainwaves and concentration linked to races will lead to the reliability and accuracy of data that automakers and parts suppliers require when developing vehicles. They say they have confirmed reproducibility throughout the two-hour race. They will continue to work on further improving data accuracy through other categories, including NASCAR.
It is expected that the service will not be rolled out to automakers and parts suppliers for several years, but the company plans to offer it as an analysis service that includes sensors that measure brain waves.