Research in each country

Braintech research is underway around the world.

For example, in Israel, a brain tech start hub, Israel Brain Technologies, has been established, and in the United States, a research project called the Brain Initiative has been launched. Similarly, an organization has been established in Japan, and research and results have been announced. In countries such as the United States and Israel, which are advanced in neuroscience, the field is slowly but surely beginning to gain citizenship, such as the emergence of services for consumers that go beyond research in laboratories.

Why is it attracting attention now?

So why is Braintech so popular now?
Behind this is the evolution of electronics, the evolution of machine learning, and the resulting development of brain science.

In the past, we had to use very expensive, complicated, and large measuring instruments. It can be said that there is a spiral up dynamics at work that contributes to the evolution of AI and that evolved AI contributes to brain science.

And with the development of communication technology, brain science research has progressed, and furthermore, the evolution of machine learning, which efficiently processes complex signals in the brain, has fused. is now accessible.

Information obtained from the brain

What kind of information do we get from the brain?

The brain can read a person's advanced cognitive state.
For example, it is possible to obtain deep insights that sleep in the unconsciousness of users that are difficult to obtain from subjective evaluations such as exercise intentions, sensory experiences, judgments based on empirical rules, and likes and dislikes.

Since these are very qualitative data, it has been difficult to obtain quantitative data until now, but Braintech makes it possible to analyze such complex human information and develop new business areas. You can connect to

Utilization of Braintech in each field

Braintech can adapt to all areas of human intervention.
Below are some examples from each industry.

・Medical/Healthcare: Diagnosis and prediction of brain-related diseases, and measuring the effectiveness of medication treatments
・Brain activity monitoring: Development and release of an earphone-type electroencephalogram that is less uncomfortable and easier to incorporate into daily life and work.
・Brain Machine Interface (BMI): A technology that connects the so-called "brain and objects." Manipulate machines and robots by reading intentions from the human brain
・Neuromarketing: Reading a person's subconscious mind from their brain activity and utilizing it for the development of advertisements and personalized products for each person.

In this way, BrainTech has already begun to be used in a variety of fields, and expectations for it in the market are growing.
It is predicted that the market size will reach 5 trillion yen by 2024.

Macnica proposes to further expand the industrial application of Brain Tech and utilize it in a wide range of fields such as manufacturing and entertainment.

Related information

What is the fusion of Braintech and AI?

I see Braintech 1st ~ What is marketing in Braintech ~ Lecture report

Braintech x AI to make the manufacturing industry sustainable Part 1 - What is the significance of using brain waves?

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