Macnica releases "CrowdANALYTIX for EC," an AI service for large-scale EC businesses, a product management support AI that helps expand product lineups - Resolving labor shortages in product management tasks that directly lead to improved purchasing experience and CVR -
Macnica (Headquarters: Yokohama City, Kanagawa Prefecture, President: Kazumasa Hara, hereinafter Macnica), a total service and solution provider in semiconductors, networks, cybersecurity, and AI/IoT, targets large-scale e-commerce businesses. We are pleased to announce the release of CrowdANALYTIX for EC, a product management support AI that supports the expansion of product lineups.
With the tailwind of the new normal, the EC market is expanding, and the importance of EC business for companies is increasing. Under such circumstances, in order to build an EC site that is trusted and chosen by consumers, it is essential to constantly improve the purchasing experience and improve CVR*1 through daily operations and measures that utilize data.
However, the work of EC site managers is diverse and many businesses are expanding their product lineup, so there is a shortage of human resources to manage a large number of products and implement measures. Therefore, it is a challenge to conduct appropriate "product management" in a timely manner that is effective in improving the customer's purchasing experience and improving CVR by suppressing the following three elements.
- Product information
- Is there enough correct product information that can make a purchasing decision?
- Are the products you really want that match the search criteria displayed in the search results?
- price
- Are you able to maintain a price comparable to that of your competitors?
- stock
- Is the product in stock when the customer wants it?
- Is it possible to maintain an appropriate amount that does not lead to shortages or excess inventory?
“CrowdANALYTIX for EC” is an AI service that automates important product management operations that lead to improved customer purchasing experience and CVR, targeting large-scale EC businesses with over tens of thousands of product selections. In particular, we will focus on these three important elements in product management operations: "product information", "price", and "inventory management". enable problem solving.
*1 CVR: Conversion Rate = Percentage of site visits that lead to purchase
Service overview
Product information
| Automation of product registration work | Extract necessary product attribute information from data in various formats provided by suppliers, add information such as product category, and convert to structured data |
| Improved searchability | Recommend attribute items and tags, appropriate product names, filter items, and product category system required for product pages according to how customers search for products on our own site, competitor sites, and external search engines. |
price
| auto pricing | Obtain prices from competing sites on a regular basis, match them with your own products, and recommend prices that are comparable to or superior to those of competing sites |
stock
| demand forecast | It is possible to forecast demand not only for existing products, but also for new products using product attribute information. Compared to manual forecasting, it utilizes a large amount of data and realizes forecasting at a finer granularity for each product, etc. |
CrowdANALYTIX for EC" will be developed by Macnica in collaboration with CrowdANALYTIX, a company specializing in AI SaaS, and will provide services based on CrowdANALYTIX's expertise in providing services to major retail and EC businesses in the United States, and Macnica will provide services to Japanese We understand your business challenges and provide reasonable scoping to help you achieve results. We then develop customization based on the business issues of each customer, implement it as a cloud service, and provide a full range of services from model operation and maintenance.
Features of CrowdANALYTIX
Seamless integration into existing systems and operations
- Customized development according to in-house data structure and business process
- Provision of services via APIs, dashboards, etc.
Freedom from system maintenance
- SaaS-type AI. No in-house system/AI model maintenance required
- Maintaining accuracy that can withstand operation through continuous accuracy monitoring and model correction
Accurate and scalable model development
- Model development utilizing a community of over 25,000 data scientists with various specialties according to the type of problem
・Adopt the best method from multiple AI models - High-speed development and expansion through parallel work
Track record of services adopted by major EC and retailers
- Service provision and operation experience for major overseas and domestic companies
Click here for service details
https://www.macnica.co.jp/business/ai/manufacturers/crowdanalytix/forec.html
Service Inquiries
株式会社マクニカ ネットワークス カンパニー CrowdANALYTIX担当
メールアドレス：cax-sales@macnica.co.jp
*Company names and product names mentioned in this text are trademarks or registered trademarks of Macnica and each company.
*The information published in the news release (including product price, specifications, etc.) is current as of the date of announcement. Please note that this information is subject to change without prior notice.
About CrowdANALYTIX
CrowdANALYTIX, as an affiliate company of Macnica, develops and provides fully customized AI services. We perform development based on each customer's business issues, implement it as a cloud service, and provide an all-in-one service that includes model operation and maintenance. AI services are provided in formats tailored to the customer's environment, such as APIs or embedding into in-house systems, and can be seamlessly integrated into existing systems and processes.
In addition, CAX has its own community of data scientists with over 25,000 participants from 50 countries around the world, and by incorporating the various expertise and latest methods of this community, it is possible to rapidly develop high-precision AI models. I'm doing it.
We have a development base in India and a sales base in the United States, but in Japan, Macnica is promoting projects for customers in various industries as an accompanying partner that realizes digital transformation for customers.
For more information, please visit our website (https://www.crowdanalytix.com/).
About Macnica
Since its establishment in 1972, Macnica has provided cutting-edge semiconductors, electronic devices, networks, and cybersecurity products with added technological value. Based on our traditional strengths of global cutting-edge technology sourcing and technology planning capabilities, we are developing new businesses in fields such as AI/IoT, autonomous driving, and robots. Under the slogan "Co. Tomorrowing," we will connect cutting-edge technology and Macnica 's intelligence to provide unique services and solutions, creating social value and contributing to the development of future society. the Company company is headquartered in Yokohama and operates global business with 85 locations in 23 countries around the world. Please see the website (https://www.macnica.co.jp) for details.
Inquiries from the press regarding this matter
Macnica://www.macnica.co.jp
コーポレートマーケティング統括部 広報室 宮原、磯崎 e-Mail：macpr@macnica.co.jp
Macnica Building 1, 1-6-3 Shin-Yokohama, Kohoku-ku, Yokohama 222-8561