Looking ahead to the next 50 years, now is the time to redefine Our Group's Purpose
Macnica is celebrating its 50th anniversary this year since its founding in 1972. Macnica 's history began as a trading company specializing in semiconductors, but it has transformed into a technology trading company and continues to grow and evolve. The business field has expanded beyond semiconductors to include networks and cybersecurity. Now, the company is expanding into advanced new areas such as AI, IoT, autonomous driving, and robots, and is taking on the challenge of transforming its business into Services & Solutions provider.
"What kind of company is Macnica and what purpose does it serve?"
President Hara felt that now, as the company faces the challenge of transforming its business, it was time to go back to basics and redefine Macnica 's raison d'être, or "Our Group's Purpose."
Hara then invited Professor Emeritus Ito of Hitotsubashi University, who is known as the author of the "Ito Report" and numerous business books, and is the director of the CFO Center, as an advisor, and he kindly agreed.
Seriously facing Our Group's Purpose, creating together with employees
“People around the world are seriously Our Group's Purpose what they work for and what they want to achieve. It has become"
This is Professor Ito's comment.
Hara believed that `` Macnica 's Our Group's Purpose should not be created from the top down, but by the combined efforts of the management, executives, and employees.'' Because we value empathy with our employees, we wanted to take the time to listen to their thoughts and feelings. Therefore, in addition to discussions about Our Group's Purpose among the board Board Director and members of the management committee, Hara asked all departments to deliberate and discuss Our Group's Purpose, and read through all the ``various Macnica'' that came out of that discussion.
In formulating Our Group's Purpose, the company sought to find a "Macnica-ness" that would be consistent across the businesses Macnica has been involved in since its founding, the businesses it is currently working on, and the businesses it wants to realize for the future. The search continued as the company unraveled its history, talked about its vision for the future, and spoke about the "people" who work at Macnica.
"Connoisseurship" is a common term at Macnica and refers to the ability to identify excellent product concepts and cutting-edge technology. When Professor Ito asked me, "Why does Macnica have connoisseurship?" I was taken aback. This is because it was a natural recognition of Macnica 's strength and no one had ever questioned it. In the process of discovering what makes Macnica unique, the presence of an advisor like Professor Ito helped to further clarify the contours of Macnica.
There are three "futures", and I will put into words my unyielding feelings
They identified the strengths that Macnica has sharpened as it has grown, such as innovation, a spirit of challenge, the ability to envision the future, and implementation capabilities, as well as keywords that will serve as the driving Our Group's Purpose for opening up the future. Hara believes that he has been able to incorporate all of these non-negotiable points into the purpose that he has established this time.
Did you notice? There are three kanji characters for "first" in a short Our Group's Purpose sentence.
We debated the pros and cons of including three kanji for "saki" in a short sentence.
Hara said during the discussion. ``The kanji for ``saku'' is used three times in this short sentence.I think this is what makes Macnica unique.'' At that moment, the members present unanimously decided to go beyond the cutting edge, rather than to the cutting edge.
I would like to tell you about another commitment.
It's about creating "now" instead of creating "tomorrow".
Although we can envision the future, we can only reach the future we have envisioned by repeatedly implementing it in the field. That's why Macnica is extremely particular about implementing it properly.
In the sense of creating the future, it may be often expressed as "creating tomorrow." However, Macnica 's commitment to implementation is something that needs to be done now, not tomorrow. Macnica 's job is not only to plan the future, but also to ``properly implement it now''.
At the Macnica Exponential Technology 2021, an online event focused on advanced technologies held in November last year, which was attended by more than 3,000 people, Professor Ito commented on his impressions of Macnica.
“I felt that Macnica was a very interesting company.I felt that it was a hybrid company that achieved the agile, quick-decision, and quick-action capabilities of a Silicon Valley venture company, but also had the good points of collaborative Japan. (Mr. Ito)
In order to “explore the technology and knowledge beyond the cutting edge”, we need the venture spirit that Professor Ito mentioned. In addition, in order to create the "now", it is necessary to stay close to the customer, and a cooperative attitude is essential.
All employees overlap this Our Group's Purpose with the purpose of their lives, seek the meaning of their birth, and--
